03.02.2012: VELUX EHF FINAL4
EUROPE to rock the VELUX EHF FINAL4
The performance from the legendary Swedish rock band will be one of the highlights of a weekend of sporting excellence. Their top-selling single “The final countdown” forms part of almost every international sports event. Fans can look forward to hearing the band and their hits before the final, during the winners’ ceremony as well as during the official Players’ Night on Sunday.
“We are very enthusiastic about bringing EUROPE live to the LANXESS arena. Our aim is to rock the crowd and to present the world with a spectacular mix of entertainment and top-class handball,” said Peter Vargo, Managing Director of EHF Marketing GmbH.
New charity partner
EHF Marketing GmbH has also announced a new partnership with Deutsche Krebshilfe (German Cancer Help), which is to be the new charity partner of the VELUX EHF FINAL4. The partnership will see the organisation of a VELUX EHF FINAL4 Charity Golf Tournament on Friday 25 May 2012 in Cologne.
Keen golfers will be able to buy tickets for the chance to play with Stefan Lövgren, the VELUX EHF FINAL4 Ambassador, and many more celebrities. EHFM expects to donate around 30,000 € to Deutsche Krebshilfe and the fight against cancer.
"Sports events such as the VELUX EHF FINAL4 with nearly 40,000 enthusiastic visitors over a weekend give Deutsche Krebshilfe the chance to reach a young audience with our prevention message. In addition, proceeds from a share of ticket sales, charity auction and golf tournament will help us to improve cancer care,” said Gerd Nettekoven, General Manager of Deutsche Krebshilfe.
LANXESS arena – at the centre of European handball
With the decision that the VELUX EHF FINAL4 will remain in Cologne until at least 2014, the foundation stone has been laid for the further development of the event. And for this, the LANXESS arena provides the best infrastructure and facilities. The engagement of a top international act such as EUROPE is a sign too of the direction the EHF’s flagship club event is taking.
“The future-oriented partnership up until 2014 allows us, together with the European Handball Federation, to develop the VELUX EHF FINAL4 to new heights. The aim for the next three years is to set new standards in indoor sports globally. The LANXESS arena is at the centre of European handball,” said Stefan Löcher, CEO of ARENA Management GmbH.
Press Release EUROPE