27.05.2012: Jack & Jones: Jeans competition
20 people in underwear on the court – sponsored by Jack & Jones!
20,000 handball fans in the LANXESS arena and one random spectator who has to convince 20 others to doff their jeans and come to the playing court in underwear; this is the Jack & Jones “Win a € 1,000 gift voucher” activity. And – even if it seems almost incredible – Steffen from Kornwestheim/Southern Germany made it.
Out of the many applications received at the Jack & Jones stand outside the arena, two people competed against each other during the half-time break of the first semi-final match of the VELUX EHF FINAL4 2012 between THW Kiel and Füchse Berlin.
“The first one to bring 20 people to the playground willing to drop off their jeans trousers will be the official winner of the 1.000 € gift voucher”, this is the only rule of the game, declared by Mads Jensen, promotion manager at Jack & Jones, one of the main sponsors of the VELUX EHF FINAL4 2012 in Cologne. After a close run Steffen was the lucky one to succeed:
"Well, it was tough and exhausting. Sometimes it was difficult to convince people, while the younger were more eager.”
Don’t worry, the 20 volunteers got their worn trousers back, plus a brand new pair of jeans provided by Jack & Jones.